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Chancellor Angela Merkel has stayed away from the network and it doesn’t look like she’s going to jump on board – and neither do her fellow female Germans: Women seem to have left the network, whilst Twitter is slightly more popular with men.
Twitter itself says 12 million users visit the site monthly, a number which should be taken with a big chunk of salt, as people can see tweets without being logged in.
Official numbers released by the company say Instagram has 9 million registered users in Germany.
Marketing takeaway for Instagram in Germany: With the new Instagram Business Tools released earlier in 2016, this network is fast becoming an attractive playground for brands and marketers.
Although there are a few German-language groups on Linked In, the network is still primarily English, and you’ll find profiles in English from more internationally-minded German professionals here.
Marketing takeaway for Linked In in Germany: For B2B marketing, Linked In’s advertising and content marketing tools may help you reach a part of your German audience.
So if you have youngsters in sight, now is a good time to get on board and give it a go in Germany.
Marketing takeaway for Snapchat in Germany: Snapchat only recently introduced Geofilters and Lenses for Germany – and both are accepted and seen as non-intrusive by users.
Usage leveled out in Germany with a slight growth from 4% in 2015 to 5% in 2016.
You might be surprised to learn that there is only one member of the German cabinet, namely minister of justice Heiko Maas, who has a Twitter account.
Don’t put too many hopes into B2B marketing, B2B tools lag behind.
Xing may change either way in the coming years as offerings evolve – or people move to Linked In.